Curated question for the user interview

Logistics:

• Interview Mode: Virtual (Zoom, Google Meet)
• Duration: 30–45 minutes
• Number of Participants: 10–15

GENERAL BACKGROUND

1. Can you describe your role and responsibilities in managing social media?
2. Which platforms do you actively manage (e.g., Instagram, LinkedIn, TikTok)?
3. How many accounts do you manage daily?

CHALLENGES

1. What are the biggest pain points in your current social media management process?
2. How do you handle workflow fragmentation (e.g., switching between tools)?
3. Have you ever missed scheduling or engagement opportunities? What caused it?

CURRENT TOOLS

1. What tools or software do you currently use for social media management?
2. What do you like about these tools? What don’t you like?
3. Have you customized your workflows with these tools? How?

COLLABORATION & INSIGHTS

1. How do you collaborate with your team or clients on social media tasks?