| Research Lead: | ‣ Vijay Saiwal |
|---|---|
| Business or User Problem: | |
| What are we trying to solve? | Businesses face challenges in effectively managing their social media presence, including fragmented workflows, inconsistent content scheduling, missed engagement opportunities, lack of actionable insights, and inefficient team collaboration. |
| Research Goals: | |
| What do we want to learn? | - Understand the primary pain points of social media management from different user personas. |